Crafted from the most advanced materials. Designed with cutting-edge features that redefine ease of use and excellence of performance. Straighten or curl with smoother, shinier, more beautiful results. OPTIMA3000™ is...

The most advanced flat iron technology provides effortless styling and control. The high efficiency ceramic heater responds immediately to the temperature control dial providing even and accurate heat to the...

The most advanced flat iron technology provides effortless styling and control. The high efficiency ceramic heater responds immediately to the temperature control dial providing even and accurate heat to the...